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Discover new Unleash features, product updates, and best practices that help teams build, test, and release software with confidence and control.

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Starting an experimentation program: Best practices from Yousician

  This article explores how Yousician built a successful experimentation program, covering platform selection, analytics infrastructure, feature flagging practices, and maintaining the balance between optimization and innovation. Selecting your initial experimentation platform When starting an experimentation program, the temptation to build a custom solution can be strong, particularly for engineering-focused organizations. Yousician initially considered this […]

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Do I need an A/B testing platform?

While the answer isn’t universal, it hinges on several critical factors including your organization’s size, testing maturity, technical capabilities, and business goals.  Understanding when a platform becomes necessary versus when simpler solutions suffice can save both time and resources while ensuring you make data-driven decisions effectively. What A/B testing platforms actually do (beyond the obvious) […]

Product

Should you build an in-house feature toggle tool? (No.)

Building a custom tool seems tempting at first. The requirements appear simple: you need a way to turn features on or off. For small teams, especially those running a monolithic codebase and releasing infrequently, a bespoke toggle system might work for a while. This journey almost always ends with the same realization: the core business […]

Product

Feature flag driven development: A guide

This article explores how feature flag driven development (FFDD) and FeatureOps practices enable engineering teams to deliver software with greater control, reduced risk, and continuous learning through runtime feature management and experimentation. The current gap in DevOps: Why are failures still happening? Despite years of investment in CI/CD pipelines, agile methodologies, and DevOps automation, many […]