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Understanding Feature Experimentation

Feature experimentation is the systematic process of testing new features, designs, or experiences with a subset of users before full release. This approach allows teams to gather real-world data on how changes impact both user behavior and system performance. At its core, experimentation helps reduce guesswork. Instead of relying on assumptions, teams measure actual user […]

Product

Feature flag development: Controlling functionality without deployments

Feature flags (also known as feature toggles or feature switches) are a software development technique that allows teams to turn functionality on or off without deploying new code. At their most basic, feature flags are conditional statements in your code that determine which code path to execute at runtime. For example, imagine you’re building a […]