Managing feature flags at scale isn’t just about turning features on and off—it’s about guiding each flag through its full lifecycle. From rollout to cleanup, you need predictable processes that keep your codebase healthy, reduce risk, and prevent technical debt from piling up. That’s why Feature Lifecycle Management has been a major focus for us, […]
This article explores how feature flag driven development (FFDD) and FeatureOps practices enable engineering teams to deliver software with greater control, reduced risk, and continuous learning through runtime feature management and experimentation. The current gap in DevOps: Why are failures still happening? Despite years of investment in CI/CD pipelines, agile methodologies, and DevOps automation, many […]
Historically, “feature flag” and “feature toggle” have referred to the same fundamental concept: a runtime control mechanism used to enable or disable specific functionality within a software product without deploying new code. For the vast majority of teams and products, there is no functional difference between a feature flag and a feature toggle. Both refer […]
At its core, A/B testing is a method of comparing two (or more) variants of a feature or experience to measure which one produces better outcomes. Traditionally, companies have used A/B tests to decide between different button colors, UI layouts, or call-to-action text—looking for statistically significant changes in conversion or engagement. But A/B testing’s real […]
Research shows clear relationships between performance measures like Core Web Vitals and business metrics. Amazon found that a 100ms latency increase results in a 1% sales decrease, while Walmart discovered that a 1-second load time improvement leads to a 2% conversion increase. Google’s research revealed that when page load time increases from 1 second to […]
