"What appealed to us about Unleash was the central control via the Admin Console, as well as the security posture of running the entire infrastructure under our own architecture and standards”
Jason Crow
Lead Principal Architect at Total Wine & More
Unleash Product Vision 2025
Building software that truly matters
Unleash enables organizations to get the most out of DevOps by making feature management an integral part of their software development process. This enables software teams to take full control of their software releases, enabling continuous delivery and experimentation.
Unleash is on a journey to become the purpose-driven feature management platform, enabling teams to solve the right problems in a meaningful way, with the right quality. We envision a platform that streamlines the release process and connects it with real-time feedback, quality metrics, and business goals. Unleash will guide teams to improve their process and identify bottlenecks. This will enable teams to innovate faster, delight their users, and drive meaningful growth for their organisations.
Unleash in the Software Development Lifecycle
Unleash enables software teams to separate deployment of code from release of new functionality. DevOps have revolutionized software delivery, enabling organizations to ship code changes faster and more reliably.
Unleash is already a powerful tool loved by developers. However, in the future, Unleash will become a strategic platform for how organisations build software. In modern software development, teams align on business objectives and use data-driven decisions to drive their feature rollouts.
Unleash improves DevOps by enabling
Testing new features early in production, before they are ready to go live to all users
Release features independently, avoiding blocking dependencies
Reduced risk by leveraging gradual rollout
Targeted experimentation to foster data-driven decision making
Lightning fast rollback of misbehaving features in production
Key Capabilities in 2025
We constantly improve Unleash based on customer feedback. In addition we have identified some unique capabilities in order to take Unleash to the next level.
Release Management will revolutionize how organisations gradually release new features to their end users. Through the introduction of shareable release templates, with defined milestones and goals, we enable a new level of standardization. This makes it more efficient for software developers, as they can re-use proven paths. It also means more consistency across feature rollouts, which makes it easy to communicate progress between stakeholders.
We are on a journey to redefine feature management
Over the next 12 months, Unleash will evolve from a flexible feature flagging tool loved by developers, into a purpose-driven feature management platform empowering the entire organization to build and release exceptional software. By streamlining the feature management lifecycle, Unleash will enable teams to: Collaborate more efficiently: Foster shared understanding and alignment across developers, product managers, and business stakeholders.
By streamlining the feature management lifecycle, Unleash will enable teams to:
Collaborate more efficiently: Foster shared understanding and alignment across developers, product managers, and business stakeholders.
Optimize release processes: Standardize and automate feature rollouts, reducing risk and improving efficiency. Proactive feedback will enable developers to continuously improve their software release process.
Drive business impact: Align feature development with strategic goals, measure success with integrated metrics, and unlock meaningful growth.
Innovate faster: Experiment continuously, gather real-time feedback, and adapt quickly to user needs and market demands.
Unleash is committed to building a future where software development is more collaborative, efficient, and impactful. We invite you to join us on this journey as we redefine feature management and unlock the full potential of every software team.
"We flipped the most important flag we could when we went from our in-house system to Unleash. Right away we found that it was scalable, highly performant, resilient out of the box. And Unleash ended up being 1/3 the cost of our homegrown feature flag solution, while also improving the reliability and scalability of our platform."
Mark Quigley
Head of Internal Developer Platforms and Engineering Enablement, Wayfair
